WORKSHOPS & SEMINARS - 22 november 2005

Television 2015?
"What are the long-term challenges for Europe’s TV industry?"

A great many factors of change are now at work in the TV sector, including the multiplication of TV distribution platforms, the fragmentation of the TV audience, individualisation of video consumption, growing competition from the internet, the steady rise of rich media and interactive TV programmes, the personal TV boom coming from the growing use of PVRs, the proliferation of VOD services, the success of P2P, the recent launch of mobile video services, young people’s new media habits, etc
In the long run, the combination of these various factors will undoubtedly lead to new rules and a new environment to which all of the sector’s players will need to adapt.

This day of discussion and debate will be geared to taking stock of the leading long term challenges that Europe’s TV industry will be facing. It will also provide an opportunity to examine several long-term growth scenarios for the sector. Involved in the discussions will be representatives from TV channels, along with players from the world of TV production, advertising, consumer electronics, IT and TV broadcasting (cable, satellite, DTT, ADSL, etc).

8:30 Welcoming delegates: IDATE and the Media Club

8:45 Opening speech by the Forum Chairperson

» Marc TESSIER, Ancien président de France Televisions, Président de la Commission d'aide sélective à la distribution des films du CNC

9:00 Likely growth scenarios for the TV industry up to 2015?

» Laurence MEYER, Directrice d’études Médias, IDATE

9:30 Young people’s media consumption habits, and their impact on TV programme design and production

Chairman: » Christophe AGUSTIN, Journaliste, Ecran Total

Speakers:
» Anne BOUISSET, Directrice du développement - Programmes et tendances, Carat TVMI
» Catherine LOTTIER, Directeur Adjoint du Marketing Edition, Canal Plus
» Nuno Miguel BERNARDO, General Manager, BeActive

10:45 Towards new formats and a new regulatory framework for TV commercials in Europe?

» Bertrand CAZES, European Affairs Advisor, EGTA

11:15 Coffee Break

11:30 Programme marketing and viewer loyalty policies, at a time of growing TV audience fragmentation

Chairman: » Jérôme CHOURAQUI, President, MEDIA CLUB

Speakers:
» Thierry LACHKAR, International R&D director, Endemol
» René SAAL, Directeur adjoint de l'antenne en charge de la programmation, Canal Plus

12:15 ADSL TV – secrets of an arranged marriage between TV channel operators and ISPs

Chairman: » Matthieu MOULY, Analyste financier Medias, IXIS

Speakers:
» Michaël BOUKOBZA, Directeur Général, Free

1:00 pm Buffet Lunch

2:00 pm Will the interactive TV market at last emerge from the ashes?

Chairman: » Etienne GRANGE, DG, NPTV

Speakers:
» Gaëlle MARTIN-COCHER, Strategic Business Development, Streamezzo
» Hervé SINELLE-BOTINELLY, Président Fondateur, TV Card
» Laurant WEILL, Président AFDESI, Président conseil administration, Visiware

3:15 pm The Mobile TV market’s prospects

Chairman: » Florence LEBORGNE, Responsable sectoriel Médias, IDATE

Speakers:
» Gilles BREGANT, Directeur Technique, CSA
» Janine LANGLOIS-GLANDIER, Co-présidente, Forum TV Mobile
» Philip PLAISANCE, Président Directeur Général, WonderPhone

3:45 pm Coffee break

4:15 pm What HDTV growth scenario(s) for Europe?

» Matteo ALTOBELLI, Marketing Director, Eutelsat

4:30 pm Will TV of the future be PC-centric, TV/PVR-centric, or will it make use of other still “unknown” platforms?

Chairman: » Janet GOLDSMITH, Director, Mediatique

Speakers:
» Franck ABIHSSIRA, DGA Chargé du marketing, TPS
» Xavier BRINGUE, Senior Bus. Dev. Manager EMEA Windows Digital Media Division, Microsoft
» Cyrille FERRACHAT, Directeur Services et Contenus Portail, SFR
» Frédéric PIE, CEO, Vodeo.TV
» Bernard SEUX, Directeur Stratégique et Innovation , AOL France

6:00 pm Forum wrap-up and closing speech by the Forum Chairperson

7:30 pm IDATE International Conference opening reception

Scientific coordinator :
Laurence Meyer - l.meyer@idate.org
tel : + 33 (0)4 67 144 462

For information:
Aïda Soumaoro - a.soumaoro@idate.org
tel : + 33 (0)4 67 144 406

Download seminar program